Victoria-Flowers

Christmas Wreath Making Workshop

 

I have teamed up with the very lovely Florist, Victoria Clarke of FoxGlovesandGlory to bring you an evening of festive fun!

Victoria and myself will be hosting a Christmas Wreath Making Workshop at The Framers Studio in Tufnell Park.

Bronwen Whitaker recently opened her Framing studio and shop on Campdale Road, Tufnell Park. After a visit to her store to arrange a print to be framed, we soon chatted about business and exchanged ideas for future collaborations. Bronwen is really enthusiastic about all things creative and hopes to hold many different evening workshops in her shop.

So... here we are…We are the first of many to open the doors of Bronwen's shop for an evening workshop. What a great time too, to embrace the festive season with a wreath making theme!

Please do get in touch if you would like to know more about the workshop or if you would like to book up!

Reserve your place quickly as seats are going fast!

We look forward to meeting you. X

 
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Kate Halfpenny new collection Photoshoot

 

Its always a pleasure to work with Kate Halfpenny. Her dresses are truly beautiful pieces. Everytime I visit her boutique, I want to get married all over again!

The flowers I chose for this shoot included, anemones, ranunculas, lilac, hellebores, jasmine and astrantia. For the dark pink bouquet, I used Pink piano roses, anemones, clematis and a little foliage. The contrast of the cream and the almost black purple anemones looked really stunning.

 

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Florist Friday Interview for www.flowerona.com

 

Take a look at this interview compiled for the very lovely Rona at www.flowerona.com. The UK's leading flower blogger! I have been hooked on reading Rona's blog each morning and feel incredibly flattered to have been asked to feature on the Florist Friday post. Here it is...

Thanks once again Rona for featuring Victoria Flowers X

 
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It’s Florist Friday and today I’m thrilled to feature an interview with Victoria Lemmon of Victoria Flowers. I first came across her breath-taking work when I was searching for a video for a Flowerona Links post and just had to get in contact, as I was totally captivated by her wedding flower designs!

 

Could you tell us what prompted you to become a florist?

Having three big brothers, I’ve always been a bit of a tomboy.  I love getting my hands dirty and being outside. My twin brother and I were always running around in the fields back home, plucking up onions, picking berries, eating them and going home with bellyache! With a love of the outdoors, the countryside and of course the beauty of flowers, I always hoped to have my own flower shop.  

My life when I left home in Kent took a different path as I studied Fashion Management in Nottingham and moved to London to pursue a long career for a leading menswear brand in Product Development and Production.  

I still had this burning desire to work as a florist, to be more creative and run my own business, so I started to research more about the floristry industry and courses available to set about my new direction.  It was a massive leap of faith in so many ways, financially, physically and emotionally, but one I have never ever regretted.

 

Could you tell us how your floristry career has progressed?

I started my journey seven years ago now, taking a course at one of London’s prestigious flower schools. Initially starting out at Jamie Aston’s flower shop in Marylebone, I then moved to Moyses Stevens, working and managing their Knightsbridge store for over two years.

When a position arose to work on the Events team at McQueens in Clerkenwell, I jumped at the opportunity to gain a greater insight of this side of the industry. I loved working on the Events team where I could deliver to the clients brief and see all the amazing venues not only in London, but across the country and Europe. I worked at McQueens for over three years before I set up Victoria Flowers.

Victoria Flowers has grown steadily from strength to strength, mainly built on recommendations and word of mouth. One wedding or event has led to another through positive feedback. I’ve also been involved in fashion and bridal shoots, which has been a great platform to push the boundaries of what Victoria Flowers can do, as well as working with some very talented people.

 

When did you start your business and where are you based?

I started my business in the spring of 2012. I had the opportunity to take on a very large wedding that year and decided it was the perfect time to go it alone.

I’m based in North London, just outside Camden. I work from home in our dining area, garden and terrace. Quite often, flowers are lined up in our daughter’s bedroom and she will talk to them if they need to open before the big event!! We plan to move in the coming months.  So I will have my own studio to work from and I hope to have enough space to open a flower school.

I love to invite clients to visit me at home as they can get a feel for my style and view the vast range of vases I’ve collected over the years. I love to collect vintage vessels from antiques markets, boot fairs and even charity shops. They’re all so individual and unique. I’m not restricted however as I also hire in vases, depending on my clients’ requirements.

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What kind of floristry services do you offer?

I offer a truly personal service for bespoke event floristry. I mainly work on weddings but all types of events…corporate, private functions and bat/bar-mitzvahs.

 

Where do you get inspiration for your floral designs?

I love visiting New Covent Garden Flower Market where I’m always inspired by all the flowers, colours, new varieties and changing seasons. I’m totally overly excited by foliage too. I often take an early morning drive over there just to see what’s around and get home before my husband and daughter have even woken up!

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Colour is often the basis of my inspiration for my work. Working closely with the client to determine the palette will set the scene for the design. My clients inspire and excite me to fulfil their dream arrangement.

Walking, travelling, visiting galleries and shopping are things I love to do in my free time and there are always inspiring things to find, from the Italian foliage on our summer holidays in Puglia, shop window displays around London, art in the Tate Britain or just a stroll through Hampstead Heath. I’ll always pick up an idea or two for future work.

The internet is also great for inspiration, especially Pinterest and Instagram. Clients often come along to consultations with images downloaded for initial ideas to discuss together. It’s a great starting point.

 

How would you describe your style?

If I’m to describe my style, it’s natural, informal and abundant. I always work within the season and love to use a mixture of different foliage with every design, to give movement and texture.

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What are your plans for 2014?

I have many bookings for this year through to September, so I’d love to see more for the tail end of 2014! I would also like to start planning a flower school once we move, but I’ll hold fire until later in the year or 2015!

What is your favourite flower?

That’s a difficult question as I haven’t just one! Sweet peas for their delicate beauty. There is nothing quite as elegant and heavenly scented. Scabious and nigella are my all-time favourites for their wild countryside appeal. English garden roses for their beautifully formed blooms and amazing fragrance…

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Thank you so much to Victoria for all her help in compiling today’s blog post.  To see more of her stunning work, please visit the Victoria Flowers website.

Social Media

To keep up-to-date with Victoria’s news, here’s where you can find her on social media:

Facebook | Twitter | Inatagram

 

Period Living magazine Article

 

Check out Period Living this month as I feature in the 'my vintage world' section on the back page!

Heres a few more images that didn't make it into the feature of the collectible vessels I have available for your wedding flowers!

From hessian potato sacs, vintage tins, old medicine bottles, cut glass decanters, silver sugar bowls and large amber and green jars. Contact me on 07973 391787 if you would like to arrange a visit or meet me to discuss your future wedding requirements!
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Kenwood House Showcase Event

 

Victoria Flowers displayed cake stand arrangements at a showcase event last Thursday evening at the gorgeous Kenwood House venue.

Kenwood House is one of London's most famous historic houses. It is set on Hampstead Heath, with stunning views over the iconic London skyline, an elegant Robert Adam designed villa which is home to some of the finest artworks by Rembrandt, Vermeer, Turner and Gainsborough. From the opulence of the main house to the comfort of The Old Kitchen and The Brew House in the service wing, it’s the perfect setting for any celebration, offering facilities from 20 to 120 guests seated and 180 standing.

Kenwood House has recently re-opened after a huge restoration program and now holds a wedding licence where couples can marry in the main Orangery overlooking the Heath.

Victoria Flowers has been selected as one of the preferred suppliers for this prestigous venue. If you are looking to book your wedding here or have indeed already booked, I would love to hear from you to assist with your floral requirements.
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Clara & Jason’s Wedding – Wiltons Music Hall

 

Clara and Jason chose the utterly gorgeous Wilton's music hall in East London for their wedding day. With both the ceremony and reception held in the main concert hall. This venue really is London's best kept secret! It is the worlds oldest surviving Grand music hall and a stunning venue for a wedding celebration.

Clara and Jason chose an eclectic mix of cream, pinks, orange and golds for their winter wedding. The flowers included blowsy combo,naomi, memory lane and quick sand roses, ranunculus, freesia,wax flower and plenty of gold berried eucalyptus. The ceremony  flowers included posies tied on chair ends to highlight the aisle, long arrangements along the main stage and a huge ornate urn with lush seasonal blooms and plenty of draping ivy  and jasmine. The tables centres sparkled with a grouping of cut glass vases and tea lights placed onto mirrored discs. The flowers were loosely arranged into the vases to create a very natural, unstructured feel.

The cake was dressed with the most delightful bride and groom figures… Check out the photo. One of the brides friends made the rabbit and fox by hand. The bride was even holding the tiniest bunch of flowers. So pretty!

Here are just a few of my iPhone shots on the run, taken between set up!
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Halfpenny London Boutique Christmas Window

 

Made from scratch using a local tree surgeons unwanted cherry branches, I created the base of a giant heart wreath. The bare heart was then covered in pine and mistletoe. The pine cones and fairy lights were the finishing touches to this festive LOVE HEART!!

The giant wreath was hung in the window of Kate Halfpenny's gorgeous Woburn walk boutique with candles and a garland to finish the decoration and of course a door wreath to match….

With Kate's beautiful bridal gowns either side, the window looked simply stunning!..

 
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